Businesses need to advertise to make their target market remember them. This is easier said than done. Yes, businessmen know that they have to reach their target market to close a deal. However, not everyone understands the process to go through to achieve brand recognition and 100% customer patronage.
With offline and online businesses emerging here and there, as a business owner, you need to keep up. Otherwise, the competition will drown you. Competition is the reason why businesses spend millions and thousands on high-end advertising.
What they fail to realise is that a simple A5 Carnival notebook or plastic bottle with their logo and message can be as competitive as the more sophisticated and expensive branding strategies.
The Online Market And The Need For Better Branding Strategies
If you are the seller wanting to sell your goods and services online, your investment is now less on what you are going to sell. You do not need to hire people to work in your physical office and receive customers. You need not pay for electricity and other utilities because you are not operating a physical office. Under such cases, you should pay more attention to your business’ branding and marketing efforts.
Since people cannot see you, it might be challenging to build your credibility and earn their trust. In that case, you need to go the extra mile to make them remember who you are and what you do. This can be done by sending giveaways to your customers or subscribers every time they make a purchase.
Your tangible giveaways can replace your physical presence. Even if your customers are offline, they can carry the giveaway you gifted them wherever they go. As more and more people see your giveaway, the better your market reach is.
The weight Of Giveaways For Online Businesses
Why should giveaways like an A5 Carnival notebook or water bottle with your logo and message be given that much weight in as far as your online business success is concerned?
The answer is simple: the way you design and present your message through your giveaways is your “foot in the door” strategy. This strategy is similar to that of a salesman engaging his prospective client without the latter’s explicit consent. In the end, when the said customer hears and learns about the product represented by the salesman, he will be persuaded to buy or subscribe. The client, in essence, seemed to allow the salesman to enter his door and convince him to purchase or sign the deal.
Begin With The End In Mind
In choosing the right design for your giveaway, the best place to start is identifying your desired result. What do you want to achieve in six months? Where do you want your business to be in the next five years? What reaction do you want your design to elicit from your customers? Where do you want to position your company after your sales efforts?
Be elaborate and vivid in imagining your desired results. What is excellent in traditional marketing and advertising is you can do anything you want. You can ask a reputable manufacturer to work with you in coming up with designs for your giveaways. Your combined idea can be translated into a feasible, working reality. So, think of something grand and ambitious. Think of something fresh and out of the box. The newer the design, the more interested the market gets.
Make Sure To Make A Coherent & Substantial Connection Between What You Are Selling & Your Chosen Advertising Material
Yes, you can get creative and crazy with your design to achieve the “something out of the box” strategy. Then again, make sure that you do not go overboard with your design. The problem, should there be no connection between the design and what the online business is selling, is that people will just appreciate your design without really piercing the target of getting them to buy what you are selling.
Your creative mind can best be utilised in improving the profitability of your business. The best way to pour those creative juices out is to start thinking of what you want to achieve. Everything else will follow.
It will be harder for online businesses to be recognised if they have too many competitors. Since people cannot see you operating in the vicinity, a competitor who does can easily take away your market share.
This is why you need to be proactive in your advertising campaigns. Since you cannot be physically present, let your brand and message be known through your giveaways.
Mark Henry is a freelance writer and a GOT fan. Apart from writing Technologies, he likes to read & write fiction. More than anything, he loves to spend his time with his family, explaining technologies to the elders.