Graphic design plays an essential role in showcasing your skill-sets and brand growth. However, design and branding are a unified experience, and it is crucial to understand the basics of graphic design before taking up a new assignment.

When working with professional clients, you will only receive one golden opportunity to make a great first impression, so why not combine their experience with your skills and application of design elements to a wide range of projects like advertisements, banners, videos, application interface, social media graphics, etc.

As a graphic designer, there is no need to worry about the core details, although you must have fun. But for the beginners, they must have complete knowledge about those core details. So, you must understand the basic principles that will help you generate more innovative graphics.


Balance provides structure and stability to an overall graphic design. To know more about it, assume that there is weight behind your every design element. Images, text boxes, and shapes are the essential elements for your graphic design, so it is necessary to understand about the visual weight that every item carries.

It does not mean that the elements should always be placed evenly or should be of equal size; balance can be either asymmetrical or symmetrical. Symmetrical balance signifies that the elements’ weight is evenly distributed on each side of the design; on the other hand, asymmetrical balance uses color, contrast, and scale to showcase the flow in the graphic design.


Proximity always helps in creating a significant relationship between similar or related elements. There is no need to group all of these elements, but they should be visually synchronized by way of size, color, font, etc.


Alignment plays an essential role in developing a flawless visual connection between graphic design elements. It offers a settled appearance to blocks of texts, shapes, and images by removing elements distributed in a wrong manner.

Visual Hierarchy

A visual hierarchy is formed when additional visual weight is given to your graphic design’s essential message or element. It can be attained in several ways, adding focus to more massive, more colorful, and more detailed visuals than those smaller or less relevant images, placing the key message higher than the other graphic design elements, or by using bolder or larger fonts to highlight the title. If you want to increase your skills, there are some chrome extensions that every logo designer must know.


Repetition is considered as the fundamental graphic design element, especially when we talk about brand-building. It strengthens and creates a flow of the overall graphic design by combining together the consistent elements like color palette and logo, making design and brand instantly recognizable to the customers.

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Contrast usually happens when there is a slight difference between the two opposing graphic design elements. The common types of contrast are large vs. small, contemporary vs. old-fashioned, dark vs. light, etc. Contrast catches the customer’s attention to those essential elements, making sure that every side is legible.


Color is the essential design basic, and it holds the overall significance of the design. The color scheme you select represents your brand and its functionality, so always be careful while choosing the color palette.

Being a graphic designer, it is always helpful to have the primary knowledge about color theory. The color palette can be used both as a contrast or to complement the design elements.

Negative Space

The space that is left blank other than shapes, images, and colors is known as negative space. It is the area around or between the graphic elements. If you use negative space innovatively, it can help you create a shape and highlight your design’s essential components.


It is not easy to be a graphic designer; several aspects make a reliable graphic designer. In this article, you will learn about the basic principles of graphic design. It will help you to strengthen up your skills and increase your brand awareness.

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