Do you want to expand your business with the help of Instagram? Are you excited to learn Instagram marketing tips? Well, Instagram is one of the biggest social media giants used today. According to the statistics, there will be nearly 1.2 billion Instagram users worldwide by 2023. It has an enormous potential to market your business with 120 million active users.
Today, almost everyone is using Instagram to spread the word about their business and attract more audience. With such cut-throat competition, how can you stand out from the crowd? Don’t worry! In this post, we will tell you seven smart Instagram marketing tips that really work.
Always Use Business Profile
If you want to grow your business products or services on Instagram, the first important thing you have to do is switch to Business Profile which offers immense advantages. You can also switch your current profile to the business account.
Switching to a business profile allows you to access Instagram analytics tools, known as Insights. This account gives you many features such as contact information, Instagram ads, call to action on profile, etc.
A business account increases the probability of your content being seen by your followers across their news feed. It also helps in creating and publishing advertisements without using Facebook advertising tools.
Helpful, isn’t it?
Optimize Your Bio
Ensure that your bio says everything about your business. The words of the bio are limited to 150, so convey your brand personality in an impressive way to increase your followers.
You can also insert hashtags in your bio, which helps people to find your page easily. For example, let’s say you create a business page of your “salon,” then you could also add keywords like #styling, #makeup, or #makeovers in your bio. Make sure that you add your website link in the bio so that followers visit the main website when they want.
Also, update your bio frequently and make necessary changes from time to time. It attracts more users and creates interest for existing users.
Know The Right Time To Post
The best time to post on Instagram is when your followers are most active. All businesses and audiences are unique, so you have to make efforts to find the right times to post for your brand. The more your posts show in your followers’ feeds, the more reaction your business gains.
This is why publishing your post at the right time can make a huge difference in the growth of your business.
Create Quality Content
Before saying anything about quality content, we recommend keeping one thing in mind: If people share your posts in their stories, it will engage more people which will drive traffic to your Insta page.
If you want more engagement your content should be useful for your followers. You read this article only if you find it useful, Right? The same way you have to give some valuable information about your business to your users.
Creating High quality content is one of the most important ways to increase your followers on your page. This helps the individuals to know about your brand or business. Creating high quality but precise content can make a difference.
Instagram stories appear at the top of the screen where users look every time they log in to Instagram. They are very helpful for businesses as these can be viewed easily, which increases engagement.
You can try different things on your stories, such as sneak peeks, polls, blog posts, live sessions to reveal new products, collaborations with other pages, reaction sliders to rate your product, etc.
So,we tell you, if you’re not using Instagram Stories for business till now, you could be missing out on huge opportunities.
Partner With Influencers
Instagram influencers are the individuals who are experts and innovators of their field. They can take your brand to the right audience in minimum time.
Partnership with the right influencers can prove beneficial for your business. It will provide increased traffic, leads, and customers as they have already built an audience. In addition, their followers trust them, so they can influence people to buy your product.
You should pick the right influencer that would represent your brand effectively. For example, if you sell clothing items, you can choose a fashion diva for your partnership.
Organize Giveaways & Contests
Giveaways and competitions are great ideas to engage your customers and increase your traffic.
For example, you can organize a photo contest where users have to post the picture using your brand product and tag it with their friends. Of course, the picture that gets most of the likes will win the contests. This will increase the traffic of more individuals to your page and view your products.
These are the seven effective ways to market your business on Instagram. These tips will help you to increase traffic and more engagement of followers on your page.