So, you want to get started with a powerful SEO strategy? Something that will drive traffic, get massive conversions and help your digital footprint expand? Sounds like you are all set to get into the exciting world of digital marketing.
The first step is to do a deep dive into your existing link portfolio, as well as making sure you have consistent contact and business information throughout your website and social feeds. Then, you will want to start crafting high-quality content that makes people share with others and build an organic community around your brand. In 3-5 years, you should have a really excellent online presence that reflects the true values of your business.
Oh, did you think it was going to be easy? That simply wanting to have robust SEO in Mississauga was enough for your business to come out on top? Well, unfortunately, that is not the way SEO strategies typically work.
Instead, it is far more likely that you will find yourself taking shortcuts and cutting corners in order to give yourself a proper SEO strategy. It takes time and effort to do it right, but you can take a few easy pointers and at least get yourself on the right track. What are those pointers? Well….
Ensure Consistent NAP Information
One of the best ways to quickly improve your SEO efforts is to ensure your NAP information is accurate. Name, Information and Place (NAP) data are essential for search engines as it allows them to quickly and easily verify the legitimacy of a business.
However, while it is important for your online information to be accurate, it must also be consistent. Search engine crawlers might not be able to understand that “St.,” “Street,” “st.” and “St” are all different versions of the same address. Even if they do, it might only be for two or three of the options, and not all of them. In this way, consistency and accuracy work together to make NAP effective.
Carve Out Time To Engage Online
There is a growing divide between social media users. One side is people who see the enormous commercial potential of these platforms and invest every waking moment into crafting unique, on-brand and entertaining content. On the other side, casual users who like looking at memes and talking with their friends.
For a business, it can be very difficult to ride the line in the middle of these two extremes. However, unless you represent a major brand or large company, it might not be important to straddle these with the most effective mix of content, engagement and availability.
Instead, it might be better to just have a regular schedule. A baker, for example, is trying to garner feedback about a new approach to cake-making. They post once a week and offer a simple prize for honest feedback. As this repeats at the same time and on the same platforms, it is easy for the baker’s patrons to get their friends and family to engage. They are more than willing for the chance to have a delicious and free cheese croissant.
Leverage The Power Of Video
Every single day there are hundreds of articles about how SEO is becoming a video-first industry. In fact, with the advent of TikTok, Twitch and YouTube Live, the entirety of the internet seems to be moving in that direction. So, to get a leg up on the competition and ensure your content is both relevant and interesting, make sure you leverage video content.
Optimize your titles and tags, but don’t be afraid to make a fool out of yourself trying something new. It is easier than ever to see when people are genuine, as there are more commonplace tools for faking looks, actions or ideas than ever before. Remember, if you focus on doing something that you find fun and you can share it with your audience, you will be heading down the right track.
Do Simple Promotions
Finally, one of the oldest and most effective ways to shortcut your SEO efforts and still get results. Promotions! This marketing technique has been popular for so long, not just because free or discounted prices are appealing, but also because it is a change. Learn more with GrowME Marketing today!