Your business’ website needs to be beautiful, engaging, and up to date. If it lacks any of these three essential traits, you aren’t getting the most out of it. Not only should your website be improved with search engines in mind, it should also be improved to better engage with the real visitors coming to your site.

There are a few ways you can do this, with the top tips including:

Have An SEO Expert Look At Your Website

To improve the quality of your site and its visibility on search engines, bring in an SEO expert to conduct a technical and content audit. These audits can act as a very effective blueprint on what you need to do to improve your site for search engines and real users. You can then have that SEO expert handle the updates or get your in-house team on the case.

Ensure Your Brand Identity Is Recognizable

Your brand identity online encompasses many different elements, but for now, we are going to focus on the visual branding that can help your business stand out and look unified all at once. Updating your branding is highly encouraged and something that all brands – even the biggest – do regularly. You will need to keep the spirit of your original branding strategy but update it to suit the latest trends and your business type.

From colors to imagery, there are many different symbols that we associate with different kinds of businesses. Though breaking from tradition is a great way to get attention, know what you are breaking from so that you can help convey what your business is, what it does, and what your values are from your visual branding alone.

Put Your Team Face Forward

Being genuine and authentic is a very important trust signal online. One of the best and easiest ways to do this is quite simply to skip the stock photography and instead hire a local photographer who specializes in corporate photography. For a Chicago business, for example, you’ll want a Chicago Corporate Photography package. This way, you can benefit from a local specialist at the lowest cost.

This photography package should include office/store photos, photos of your team working, and professional headshots of your team themselves. Putting a photo on your team is an excellent way to highlight excellence and make a small business feel more professional, so you should consider having headshots taken for your business website.

Populate your website with these photos to be more authentic and engaging, and you’ll immediately prove yourself more trustworthy as a business.

Improve Your Content Marketing

Your website is your business’s online presence. You want people visiting it regularly in order to consistently connect with your customers. Regular visits mean people may finally buy that item in their basket or hire you for your services.

Content marketing is the best way to get them to visit your site regularly, especially if you don’t have ongoing product releases. From how-to guides to interviews to even posts that explain how you make your products, there are numerous ways you can offer content for views and use that content to build a thriving, loyal community of customers.

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