With the second wave of the Coronavirus setting in, the world can witness another lockdown. This is an equally uncertain time for business owners. Nonetheless, it might also provide them with the opportunity to focus on certain factors that are within their control while they steer their way through the pandemic. That said, let us take a look at some important ways to stay connected with your clients and business partners during the second wave of the Covid-19 pandemic.
Keeping Your Clients Informed
Since the first wave of Covid-19, many businesses have struggled to keep clients updated about what they are doing. That said, you will want to consider keeping in touch with your clients by keeping them informed about whatever your projects and goals will be during these challenging times. You might want to consider posting the following information on your website:
- Reassure them that we are together in such challenging times and thank them for their support.
- Give them an insight into what your business is going regarding upcoming changes and how it might impact them as clients.
- Share with your clients all updated policies regarding refund and cancellations.
- Detail the changes to the products and services of your business.
- Provide them with details about how they can get in touch with you.
Paving Ways For Customers To Contact You
If you want to ensure that your customers stay in touch with you from the comfort and safety of their homes, you will have to make it easier for them to contact you. That said, you will have to display your contact and email address visibly prominent on your business website. You will also have to ensure that your contact is updated on the crucial business listing, such as “Google My Business.” Your updated contact information should be included in all correspondence with your customers via emails. We recommend using the hosted exchange at Ace Communications that enables you to use a unified data platform by synchronizing your contacts, email, and address. Using a synchronized platform allows you to correspond more effectively with your clients whenever and wherever the need arises.
If you make it easier for your clients to contact you, they are more likely to know that you are active and that they can drop you a message whenever they need it. That said, it is advised to include links to your social media profiles in all email correspondence and blog posts. You might also consider using additional online platforms and tools, such as Facebook Messenger. This will let your valuable clients know about the exact time of your availability.
Creating Helpful Content
Most businesses have focused on modifying their marketing strategies during these challenging times. With everything becoming digital, customers will appreciate some well-informed and thought-out content to help them cope with social distancing. For instance, you might want to include some useful social posts about real-time updates on how your business and affected areas handle business. You might go live and address the questions and concerns of your customers.