Among many industries that suffered setbacks due to COVID-19, the event management sector has to be one of those that got impacted the most. Event management companies, across the globe, had to put a stop to their operations because of restrictions levied by the government as no outdoor gathering was to be held.
However, things have changed now, and event management businesses have resumed their operations as well, although there’s still a restriction on how many guests are to be invited. Furthermore, there’s special attention paid to the cleaning and sanitization. Guests are recommended to wear masks. Hand sanitizers manufactured by top companies are made available for guests. Furthermore, wipes and other cleaning supplies are used during these events. Again, event management companies prefer using these supplies manufactured by renowned companies for the enhanced satisfaction and peace of mind for clients and their guests. For instance, the use of Zytec wipes is often sighted during such events.
Suffice it to say, it has been tough for companies to manage events. Not every company could sustain the impact of the pandemic and had to shut shop. Those that survived are still struggling to stay firm on their feet.
On this note, let’s take a look at how outdoor event management business are thriving during COVID-19:
The Shift Towards Virtual Events
With virtual experiences gaining more popularity, it was the need of the hour for events to be made virtual as well. Concerts, award shows, conferences, etc., all these types of events are now held virtually and have become, more or less, like online meetings. What event management firms are doing in this regard is that they are offering their expertise to better coordinate and manage events. From setting up equipment to organizing the entire event, it’s up to them to manage everything.
Experts believe that the tendency of physical events, even after the pandemic is over, is going to be reduced. Companies will prefer virtual events where necessary. However, it will be tough for them to manage annual dinners, concerts and other such events in a virtual manner. Having said that, the virtual event market is expected to grow at a rapid pace in the near future. As per a report, by 2027, this sector will reach $41.58 billion.
It wasn’t uncommon for event management companies to manage events having hundreds, if not thousands, of guests. This, however, isn’t a possibility as of yet because of government restrictions. The number of guests to be present at one place for an event varies from country to country and state to state.
Therefore, companies, as for now, have to arrange events with a limited number of guests. Even in these events, they have to follow the guidelines pertaining to social distancing. The seating plan has to be decided keeping in view these guidelines. Moreover, as stated above, necessary cleaning and sanitization principals have to be followed as well. Every crew member wears a mask and a pair of gloves. Each item, be it furniture item or crockery, is properly cleaned before and after the event. Furthermore, the entire place is sanitized thoroughly. All these measures are followed to curb the spread of COVID-19.
In a nutshell, it has been a tough year for event management companies. However, with the introduction of vaccines in different regions, things have started to look positive. Still, it is going to take some more time for things to return to normal. Till then, the struggle continues for them to thrive during these testing times. Having said that, the increased focus on cleaning and sanitization should certainly be followed even after the pandemic is over.