Marketing is the lifeline of every business whether big or small. This is because it plays a golden role in attracting customers to buy your products or services.
The good news is that technology has improved the marketing game. There are many efficient channels in the online world you can embrace to easily market your business globally.
As a matter of fact, according to research by Google and Ipsos MediaCT, digital adverts can boost brand awareness by 80%.
So here are some of the top digital marketing trends you should embrace for your business.
1. Content Marketing
Content marketing involves storytelling and sharing various information about your business online. You can create blog posts, digital videos, white papers, e-books, and podcasts among others. They help in building sustainable relationships with your leads who will convert into returning customers with time.
Its goal is to attract the reader to take action. For example, your target audience can request more info about your brand and from there make a purchase.
2. Affiliate Marketing
Another ever-growing digital advertising channel is affiliate marketing. It has become more popular because it efficiently bridges the gap between businesses and consumers. Affiliate marketing is all about third-party influencers. They collaborate with your company to promote its services or products for a commission.
If you have an excellent product and the marketer has top-notch marketing skills, then you are likely to achieve better results. Best of all, it is easy to start, cost-effective, and a highly profitable sales channel.
This explains why many businesses have designed various affiliate programs. They range from coupon and review sites to content affiliate marketing channels. A variety of industries are involved in it such as payday loans, dating websites, novelty gift markets, and online gaming.
For the latter, there are several top sites like VegasSlotsOnline involved in the program. The platform has over 1,200 unbiased casino reviews plus the best welcome bonuses and free spins packages. You can also play over 10,000 slot games on the platform with no strings attached.
3. Search Engine Optimization
After creating content for your online marketing campaigns, you need to ensure that it ranks higher in the search engines. This is the role of SEO and it involves researching phrases and words consumers use when looking for information.
You need to use these terms in your content for better rankings. Furthermore, SEO is also about many other things like content indexing whereby you must add alt text to your images.
Not only that, but a good link structure is also important as it enables site crawlers to access all your content easily. To steer you in the right direction, we here at Revoada have produced a comprehensive guide to SEO.
4. Mobile Marketing
Mobile marketing is one of the most popular advertising channels today. This is because most of the world’s population now owns smart mobile devices. Many people spend a lot of their time on smartphones and tablets.
In fact, a study by App Annie reveals that people spend an estimated 4.8 hours on their mobile devices daily.
So they quickly receive any information you pass on to them. The other good news is that mobile marketing has several options through which you can reach out to your audience. Some of these include text messages, email, mobile applications, and social media.
5. Email Marketing
Despite the tough competition from social media and other digital marketing channels, emails are still effective. They are great channels that keep leads engaged with your brand until they make a buying decision.
Moreover, emails help you to keep in touch with customers even after making a purchase. This attracts them to come back for more of your goods or services. Your main task is to create compelling email marketing campaigns that provide value to your target audience.
Some of the secrets to achieving this is by personalizing your emails and creating a sense of urgency when crafting them.
Succeed In Your Marketing Game
Boost the success of all your marketing projects by embracing digital advertising channels. They have proved to be highly effective which has increased their popularity.