Pay-per-click (PPC) is a famous advertisement format that can be used to drive traffic and sales but achieving goals can be hard and ad campaigns can even fail if a clever strategy has not been adopted.
Interests of internet users keep changing and ads have increasingly become boring for most of us. There are still methods using which we can get the best out of our PPC ad campaigns.
This article discusses the top 5 strategies that marketers and businesses can use to make their 2020 PPC campaigns fruitful. Continue reading if you want to learn more.
Pay-Per-Click (PPC) In 2020
Although this type of advertising is not new, it is still one of the best methods of an advertisement on the internet. Every year, individuals and businesses pour billions into PPC ads by different websites.
The major players in this domain are Google Ads (formerly AdWords), Bing Ads, Ad Roll, and Facebook Ads. Understanding the platform and the audience is necessary to get promising results.
Today, ad networks such as Google Ads has made it easy for all to display ad on search engine result pages. Please note that getting wonderful results require intensive research and analysis.
If you want to increase your brand value and grow sales, you should consider using this type of online advertising. Before you take the plunge, here are some ongoing trends to take care of.
Top 5 PPC Strategies For 2020
More and more businesses bid on PPC ads which mean competition is rising over time. One thing that advertisers should do is to increase the quality of ads to compete with rival businesses.
One should adopt killer strategies to beat competitors who already display ads or exist in organic results. If you want to advertise, you may wonder what the top 5 PPC strategies for 2020 are.
No more wait for strategies. The wait is over; here are the leading PPC strategies for 2020 and the years to come:
1. Advertise On Multiple Platforms
Google Ads is the market leader and most businesses use ads by Google to achieve different business goals. There are other alternatives such as Facebook Ads, LinkedIn Ads, Twitter Ads, and YouTube Ads. Advertising on multiple platforms can be more fruitful but make sure you target the true audiences.
2. Include Relevant Ad Extensions
This concept is not new to the pay-per-click advertising world and it has been around for some time. Different ad extensions are being used in platforms such as Google Ads. Even if you want to use any other ad network, you should try to know what alternative they have for ad extensions. The list below represents three ad extensions found in Google Ads:
- Call Extensions
- Price Extensions
- Message Extensions
3. Design Mobile-First Landing Pages
The majority of internet users now visit through mobile devices such as tablets and smartphones. This phenomenon has almost taken over the world. If you want to make your campaign effective by making it efficient for mobile users, you should design mobile-first landing pages. Doing some extra hard work for mobile users has the following three benefits:
- More than half of the internet traffic comes from mobile devices.
- About half of the people that click on your ad could be mobile users.
- About half of the internet transactions take place on mobile devices.
4. Set A Realistic Advertising Budget
Ad budget is one of the elements that affect your pay-per-click advertisements the most. You have to set a budget for each ad to show your commitment. Today, Google Ads and other platforms use a formula to determine the merit for ad display. If you top the results of that formula, your ad will be on the top of your competitors. Mere money is not enough to take your ad on the top; you should also make the quality ad and landing page along with setting a clever ad budget.
5. Write Compelling, Benefit-Rich Ad Copy
What you write in your ad (text of the ad) and landing page (text of the landing page) means a lot because your audience will be reading these texts carefully before clicking or making a decision. If your ad is of high-quality and it leads to a high-quality landing page, you will have to spend a relatively smaller amount of money per click. Whether you are selling a product or offering a service, the quality of the written text is very much important. Moreover, you can add helpful images on landing pages as well.
Other PPC Advertisement Considerations
We have gone through 5 most important strategies for pay-per-click advertisement. Many other considerations must also be kept in mind when it comes to spending on such ads.
So you should take care of the following points as well:
- Launch a remarketing campaign
- Embrace A/B testing for optimization
- Use responsive search and display ads
- Take steps to optimize for voice search
- Optimize audiences with a lookalike audience
The world of technology is changing constantly and the way we advertise will also change with time. Always conduct detailed research and analysis when you plan to advertise.
How To Get Best Out Of PPC Ads?
You have read the top 5 PPC strategies for 2020 and the years to come. In the end, we can say that following the latest trends is important to get the best out of PPC ads.
If you want to increase your brand value and grow sales, you should consider using this type of online advertising. Before you take the plunge, you should carefully consider the trends we have covered above.
Those who start spending money on PPC ads without proper planning can waste their money. Those who start spending money on PPC ads with proper planning can achieve their campaign goals.
What strategies are going to suit your unique needs? How much should you spend on a pay-per-click advertisement? You can contact a PPC ads expert to learn more about the ongoing trends.
So, are you all set to rock? Wish you all the best with your pay-per-click campaign goals pursuit.