Having a dedicated pledge manager in crowdfunding can help you create a successful project. This role entails automating the collection of data needed to fulfill backers’ rewards, creating a database of email subscribers, and pushing for upgrades and add-ons to the pledge.
1. Add-Ons To A Project’s Pledge
Add-ons are optional, and they can be a great way to boost your crowdfunding campaign. These extras can include posters, accessories, and expansions. They can also be complementary to the main reward.
You can add extra items to your pledge by using a pledge manager. When you choose an add-on, you will have to specify the amount, the estimated delivery date, and the quantity. If you want to buy an add-on, you will need to increase your pledge by the required amount. This can be done on the project page.
Kickstarter creators have been offering add-ons for many years. Early crowdfunding campaigns included expansion packs, components, and extra cards. But not all projects are eligible to offer these rewards.
To make sure your campaign offers enough add-ons, you must analyze the market. Look at other projects that have been launched and evaluate the quality of their offerings.
Some of the most popular Kickstarter projects have offered add-ons. The Sunken Isles campaign is a good example. It offered a $10 game sack.
2. Build An Email List
An email list is one of the most important tools a pledge manager needs to help a campaign succeed. It is a great way to build brand loyalty and drive digital sales. In fact, it is estimated that a well-built email list can decrease your customer acquisition cost. But, building a list takes time and effort. Here are a few tips to help you get started.
The best way to build an email list is to offer valuable content. This could be something as simple as a new blog post, a free download, or a special offer. People are more likely to sign up for a newsletter when it is offered in exchange for a prize. You can get people to take the time to subscribe to your newsletter by offering them a discount on their first purchase.
Another tip is to include a landing page link in all of your communications. Not only is it a good idea to include a link to your campaign’s landing page in all of your emails, but you can also use it in your social media content to drive traffic to your site.
3. Push For Upgrades
There are several different pledge managers out there, and they all have a few similarities. But there are also differences. For instance, some are better suited for experienced project managers. And there are different fees. Some services are relatively inexpensive, while others require a high initial setup.
Adding upgrades to your campaign is a great way to increase your average pledge value per backer. If you plan on selling add-ons, you should create a backer survey to collect the extra money.