Having a website is an important step in marketing your business. The next thing you should do is ensure that more people will visit your website to drive more traffic. You can apply different marketing techniques, but search engine optimization is still the best and cheapest strategy you can apply.
Here are the top 10 most essential eCommerce SEO strategy tips at a glance:
- Find Trending Keywords
- Stick To 1-2% Keyword Density
- Use Long-Tail Keywords
- Put Keywords Everywhere
- Write Fresh Content
- Update Old Articles
- Prioritize User Experience
- Check Out Competitors
- Examine Your Analytics Data
- Hire an Expert
10 Essential Tips To Drive Your Website Traffic
Find Trending Keywords
Any B2B SEO strategy is nothing when your keywords are not optimized. It’s easy to find trending keywords nowadays, as there are many services and tools that allow you to see what people are currently searching for. However, the most relevant one, and not to mention, free, is Google’s own tool called Google Trends.
Stick To 1-2% Keyword Density
Knowing how many times your keyword appears on an article is just as important as using the right keywords. Search engine algorithms nowadays are so advanced that they can detect if you are trying to spam a certain word to rank higher on the results page.
Use Long-Tail Keywords
Long-tail keywords make up around 70% of all search traffic—which means it’s in your best interest to ensure that your website is optimized for these phrases. They’re more specific, which means less competition.
You can also use headings that sound like a regular user’s search query, such as “How to organize your home office desk,” to increase the chances of your website appearing on the SERP when these phrases are entered.
Put Keywords Everywhere
You can (and should) add your keywords everywhere you can, not just on the title and body of your article. A lot of people often forget to add the keywords in their images, which means these files will not appear in places like Google Images or Bing Images.
Your keywords should appear in the following places:
- Media file name, title, and alt text
- WebPage URL
- Link anchor text
- Meta description
Write Fresh Content
Depending on the topic of your website, you might be interested in the Google Freshness Algorithm. This plays a huge part on websites that often need to stay up-to-date with their content such as news sites, broadcast sites, and video portals.
You might have already been using this algorithm without knowing. When looking for a specific search query such as “best phones in 2021,” the algorithm will search through the most relevant and recent updates that contain the keyword. This ensures that the search engine will provide the latest updates on the newest phones that people might like.
This also affects content about recent events, regularly recurring events, or anything that has frequent updates such as technology, news, and product reviews. You can further learn what contents need to be always updated by studying the Query Deserved Freshness or QDF mathematical model.
Update Old Articles
Yes, you do need to write fresh content, but it certainly doesn’t mean that you should neglect your old content. In fact, these old articles lying around your website can still have a huge impact on your SEO rankings.
People who have created their websites often think that putting out fresh content every day will improve their rankings. Truth is, while adding new content more often does make Google crawl your website more often, it’s still the quality of your content that the algorithm prioritizes.
Make it a habit to review every page and find new ways to optimize it. Sometimes, your articles might rank for certain keywords even though you did not intend it in the beginning. If there’s a lot of people searching for that keyword, it’s definitely worth it to optimize your content for that keyword.
Prioritize User Experience
Even if you have extremely high-quality content, you might still end up ranking low if people leave your website after clicking it. This happens when users have a negative experience visiting your website. As a result, your bounce rate increases, which becomes a signal to search engines that people don’t like your content.
Because of this, it’s important to prioritize user experience. This means making a website that looks modern, fresh, and aesthetically pleasing. Plus, you need to ensure that it loads fast and people won’t have a difficult time navigating through it.
Check Out Competitors
If you want to rank high on a certain keyword, the first thing you should do is find the webpage with the highest rank on that keyword. Check out if there are other keywords that they are using on their webpage. Analyze everything and try to apply it to your own website.
Examine Your Analytics Data
The wonderful thing about SEO is that you can analyze everything. Unlike traditional marketing, you can easily gather data on your website. You might need to check the following information:
- Organic search traffic
- Bounce rate
- Number of pages ranking
- Referrals from other websites
- Domain authority
Hire An Expert
If all this sounds exhausting to you, it’s because it is. There’s a lot to understand about SEO and the algorithm is being updated almost every month, if not more. That’s why it’s highly recommended for small business owners to hire an expert SEO company to help drive traffic to their websites.
For regular business owners, it’s almost impossible to stay up to date with all algorithm changes. It’s also hard to regularly update your website to add new keywords that might help it rank higher. That’s why people would rather get an expert while they focus on managing their business.
Search engines are extremely useful when it comes to giving your website the boost it needs to drive traffic. With the guidelines above, you can use websites like Google, Bing, and other search engines to bring in new customers to your business.
All the effort that comes with using SEO techniques to get more visitors is definitely worth it. This can increase brand awareness that can help increase your company’s profit.