Selling tangible goods during concerts, such as t-shirts, hoodies, CDs, vinyl, USBs, etc., has actually changed the game for many musicians. It may make the difference between hiring a local expert to work in the A-room studio in your city versus mixing your EP in your cellar. Here are reasons why you should sell band merch at your next show, if you aren’t already doing so to increase your earnings.
Wide Selection
Making a selection of products is a good place to start. This will enable a trial-and-error procedure whereby responses can be observed and mistakes may be learned from for the next attempt. When it comes to making things, there are a ton of alternatives. You can start with a market study to assist in choosing the items that best suit you. Evaluating your audience’s fashion sense and demographic characteristics is a crucial first step in developing a merchandise line that appeals to them.
Design
Keep in mind that needs or usefulness aren’t what motivate people to buy merchandise. More frequently, it comes down to an item’s physical appeal and the desire to support an artist. This necessitates a distinctive and appealing design. Merch is a visual representation of your brand and creative world. The fact that it matches your branding, logo, album covers, and sonic identity is consequently crucial. All other pieces are derived from and inspired by the record cover, which continues to be the centerpiece of your giving.
Creation
Are the concepts and plans currently in motion? In order to determine which offerings are most consistent with your objectives, it is essential to take the time to get in touch with a number of suppliers and online store possibilities. Regarding clothing, don’t forget about customer feedback and quality checks. Long after the transaction, customers are still satisfied because your merchandise is still a part of your body of work. Their excellence, longevity, and originality represent your brand.
Presentation
Digital – Each product in your e-store needs to have a thorough description, bright photographs, and an obvious email address for contact. Some instruments, which will accept 10%, permit a larger dispersion. When it comes to sales, accessibility to the merchandise table and the ease with which transactions are made are key determinants. The booth needs to be eye-catching, well-lit, possibly set up with a sheet in your colors, and the products need to be carefully highlighted. All forms of payment should be accepted, and staying at the booth all night can be very beneficial.
Promotion
Online – Take advantage of the “snowball effect” that social media has on brand awareness. This is crucial if your merchandise is exclusively sold online. Consider a promotion or discount code, along with giveaways and packages, if you send out a newsletter to promote record sales. Offline – Attending the merchandise table before or following the performance is a terrific chance to engage with your audience, engage in conversation, and encourage purchases. Additionally, it will be a special moment for your supporters. Don’t forget to mention the booth’s presence at the entrance or on stage during a performance. Possessing merchandise gives you a lot of flexibility and alternatives for rewards, promotions, and saying thank you to devoted fans. There are several marketing opportunities, and in your hands.
