Digital marketing has become a major pillar of any business in the modern age. With a great surge in e-commerce and online shopping, the digital marketplace is saturated with businesses of the same niche. In a post-COVID world, social media users and web surfers now prefer to buy online instead of visiting a brick-and-mortar store.
In order to remain in the competition and achieve sales targets, businesses must stay up-to-date with the ever-changing tech trends in digital marketing. The latest marketing tools now incorporate artificial intelligence, big data analytics, and components of the Metaverse to gain a better insight into the changing market trends and develop strategies that aim at fulfilling consumer expectations. This article lists seven emerging tech trends in the world of digital marketing today.
Digital Marketing Tech Trends: Do I Need Coding Skills?
The essentials of marketing remain the same, no matter which tools or programs we use to create and implement marketing strategies. In addition to the marketing techniques, we also need to know how to use the latest tools to help grow our business through effective digital marketing campaigns. However, digital marketers can play their part in developing websites without prior programming knowledge.
Numerous no-code digital marketing and development jobs only require you to use the built-in tools instead of creating or incorporating the tools in the website. If you’re still wondering, what is no code development, it simply means you can develop a website with a simple drag-and-drop, a few clicks, and some graphic designing. Many online platforms and tools allow you to incorporate digital marketing tools into your website without writing a single line of code.
7 Emerging Tech Trends In Digital Marketing
Technology is evolving at an ever-increasing pace, and incorporating the latest tech trends in digital marketing is the key to success for every business. Here are seven emerging tech trends in digital marketing today:
1. AI-Powered Chat Bots
AI-powered chatbots are one of the most popular digital marketing components. With chatbots, websites provide a live chat feature to customers to answer their queries and redirect them to the pages they’re looking for. It also helps customers track their carts and orders and report any complaints. When you are available to answer any queries from website visitors and potential customers, they feel more connected to your business. Moreover, a chatbot eliminates the need to hire customer support representatives to chat with customers 24/7, thereby decreasing operational costs.
2. Voice Search
Voice search is an all-new feature to facilitate handicapped people and those with visual impairment as part of the new accessibility-first web design trend. This feature works with AI-powered voice and language recognition algorithms to take voice input from the user, interpret it, and process the customer query to show relevant results. While top-notch search engines like Google, Yahoo, and Bing introduced the feature a few years ago, businesses are now actively incorporating voice search within their website to facilitate customers.
3. Original & Useful Content
Despite all digital marketing techniques like search engine marketing, paid advertisements, social media and influencer marketing, etc., authentic, quality, and useful content remains at the top of digital marketing tech trends. The recent Google update included the new core web vitals policy, which focuses on ranking web pages on SERP according to the usefulness of the content, its authenticity, quality, and value for the reader.
Numerous AI-powered tools can now create original quality content for the website with high readability and SEO optimization. These tools have been a massive hit among businesses and websites. They work on a simple AI algorithm that takes minimum input from the user to understand the topic and the type of content required. It then curates an optimized piece of quality content and ensures usefulness and authenticity.
4. Big Data Analytics
Big data analytics is the need of the hour for businesses operating in the vast digital marketplace. Businesses take real-time data from customers, social media users, and the digital marketplace to better understand the changing market trends, customer demands, expectations, and personal inclinations. Businesses use various AI-based tools to summarize and visualize this raw data into meaningful information to help them evaluate the effectiveness of digital marketing campaigns and decide which products are doing well in the market and which ones need improvement. It also helps them forecast demand and plans future sales and revenues through advanced analytical processes, such as data commercialisation. Based on these reports, businesses can devise effective digital marketing strategies for the future.
5. Use Of AI-Powered Email Marketing Systems
AI-powered email marketing systems help digital marketers sort new and existing customers based on demography, personal choices, past purchases, age group, etc. When the lists are sorted out, digital marketers can create mailing lists and address each individual accordingly. For example, a special discount offer email for those who previously purchased from the website will be sent to the existing customers, while discount coupons for the first purchase will be sent to new or potential customers. Email marketing systems are designed to curate emails that give a personalized touch to each email sent to customers.
6. Virtual Reality (VR) & Augmented Reality (AR)
AR and VR technology are all set to revolutionize the digital marketing industry. The initial Metaverse models like The Sandbox, Decentraland, and Roblox have already started creating space for online stores where businesses can display advertisements on virtual billboards and build stores in virtual reality. Players or visitors can visit the outlet in the virtual reality space and check out the products on display. In a proposed model, customers can test the product in various colors and shapes before purchasing it online. Real estate businesses are using mobile apps and VR devices to allow customers to view and approve the architectural design of a building and visit each room before it is constructed.
7. Social Marketplace
Digital marketplaces have expanded their boundaries from e-commerce marketplaces to the social marketplace. The new concept of the social marketplace now allows businesses to use social media platforms and create online stores on social media pages and groups. You can now showcase your products on social media platforms like TikTok, Facebook, Instagram, and Twitter. Businesses can take advantage of direct interaction with customers through comments and DMs, start video challenges, and conduct online surveys to improve their services and satisfy customer requirements. The biggest advantage of the social marketplace is that you can convey your brand story effectively to billions of users worldwide with a single click.
Technology has penetrated each field of life, and marketing is one of them. With AI tools, big data analytics, social marketplace, Metaverse components, chatbots, and voice search, a business can effectively use multiple platforms for digital marketing and skyrocket its sales. The type of business you own determines which trends will be most beneficial in effective digital marketing. We hope this list helps you choose the best digital marketing tools to propagate your business.