With the festive season already upon us, you may be looking for a few last-minute techniques to push your products or services.
Although it can be tempting to simply slash your prices in a bid to stand out from the competition, if you are a small business, you will struggle to compete with the offers made available by larger corporations.
However, this doesn’t mean that you can’t give them a run for their money.
You just need to get a bit more creative when it comes to promoting your seasonal sales.
From utilizing direct mail marketing to targeting local customers to building a seasonal email list, keep reading to discover how you can give your business one last push ahead in 2020 and beyond.
1. Send Promotional Postcards
Using postcard direct mail marketing is a great way to promote events such as seasonal sales. As well as choosing an eye-catching design that will grab the attention of your target audience (this type of marketing is highly targeted), you can also include coupons or promotional codes to entice customers even more.
Plus, you can customize your message based on your target audience, increasing your chance of interacting and engaging with the recipients.
2. Build A Seasonal Email List
Although you should be trying to increase your email subscription list throughout the whole year, in the run-up to the holidays, it can be a good idea to add seasonal incentives and to provide seasonal content to encourage new signups.
A great way to promote post-Christmas sales is by offering early access via email so that customers do not have to queue up in the cold on Boxing Day morning.
3. Create A Seasonal Page On Your Website
Having all your seasonal sale items in one place helps to provide a smoother user journey, meaning that time-poor consumers are more likely to make a purchase than if they had to spend a long time searching for what they need.
Make sure that the copy is written to evoke emotions in your visitors and always include high-quality images of your products. Don’t forget to also promote this page on social media for maximum exposure.
4. Show Seasonal Testimonials
Having testimonials on your product pages can work wonders for your sales figures, so why not take this effective tool one step further and provide visitors with seasonal-based reviews?
For example, if you sell Christmas lights, make sure to include a testimonial that demonstrates quality assurance and how the lights improved the user’s overall holiday experience.
It really is that simple.
5. Promote A Seasonal Competition
Everybody loves the chance to win something for free, and this especially true at Christmas when budgets are stretched. By creating a competition or even a fun holiday game, you can encourage engagement and drive sales on your website and social media pages.
Just make sure that your chosen game, competition, or quiz is as fun and festive as possible, as this time of year is all about frivolity.