Do you want to improve your SEO strategy? If so, there are three key elements you should be focusing on.

Search engine optimization can seem like an impossible task. Because of this, several businesses neglect it and then wonder why their website doesn’t rank well.

But, you don’t need to be an expert to improve your SEO score. There are a few simple things you can implement to see positive results rather quickly.

So what are they?

Well, in this article, we’ll share some key aspects of SEO you should focus on straight away.

1. Keywords

Keywords are terms people type into search engines to find websites. For example, if you input ‘best men’s running sneakers’ into Google, it’s likely that the Nike and Addidas websites will show up.

Keywords are a way of telling search engines what your website is about. When the user types in the keyword, Google will crawl billions of websites looking for matches.

It then ranks the best results based on relevance.

To determine which keywords to use, we recommend using . You can type in words related to your products and services and see search metrics.

After that, you can choose some to use and implement them across your website.

2. Backlinking

Backlinks are key to an SEO strategy and shouldn’t be ignored. In fact, without them, your website isn’t going to rank high.

So, what are they, and why are they key for search engine optimization?

A backlink is where one website links to another. It may be a link to a certain product or page.

The importance of this is it helps to increase your trust score. If multiple websites are linking to you, it tells search engines that you have something of value.

There are several ways you can increase your backlinks.

One way is to reach out to bloggers in your industry and inform them of your business. As such, they may write content about you and include a link back to your website.

Another method is to sign up to business directories, share content on the best free press release sites. Not only will you get a backlink, but it helps customers discover you.

3. Content

Keywords help search engines understand your website but so does overall content.

When you create a site, Google will crawl each page to get an idea of who you are. The more content you include, the better it will understand your business.

Ideally, you should aim to write a minimum of 300 words per page. But, ensure the content is relevant and formatted in an easy-to-read structure.

Finally, if you need extra help, we recommend hiring the services of a website & SEO company. They can handle the technical stuff allowing you to focus on running your business.

SEO Basics You Should Know

As you can see, you can improve your SEO strategy by focusing on a few simple elements.

As long as you have relevant keywords and focus on increasing your backlinks, you should see an increase in organic website traffic. This can help boost revenue and save money on advertising.

Finally, check out our blog for more useful business advice and tips.

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