Marketing To The Lonely: What AI Girlfriends Reveal About Future Consumer Trends

AI girlfriends have become the latest fad to affect our lives over the last couple of years. Around 20% of men have admitted that they have used an AI girlfriend before and three out of five use these tools ever day. They are a great lifeline for people struggling with loneliness. But they can also give some great insights into the mindset of struggling lonely people, which can be a boon for marketers. 

The Proliferation Of AI Girlfriends Can Offer Invaluable Insights For Marketing Professionals

There are a lot of ways that AI technology is changing our lives. One of the biggest is that it is offering new tools to help people address their mental health issues. One of the biggest reasons that AI girlfriends have taken off is that they able to help lonely people. This is why the number of people using these services has exploded. This site makes fake AI companions for people in these situations. 

A lot of marketers would love to learn more about the experiences people have with AI girlfriends. This can help them learn more about these people to market to them more effectively. 

Here are some things that businesses can learn from AI girlfriends that will help them reach people more effectively when they are trying to market to them. 

They Can Have A Better Understanding Of The Importance Of Personalization To Lonely People

Personalization has become a big deal over the last decade. Last year, a major news site wrote an article citing a study that showed that 81% of consumers prefer working with brands that offer them personalized experiences. 

AI girlfriend services help shed some more light on this preference, especially in the context of lonely people. Many people that are struggling with loneliness have low self-esteem and feel heavily overlooked. They want to have someone in their lives that will make them feel special. This is one of the reasons why so many of them turn to AI girlfriend services in the first place. 

AI girlfriend services can give some important insights into the degree that some of these people prefer personalization. They can also help them see what types of personalization strategies work and which are less useful. 

They Can Help Marketers Appreciate The Role That Consistency Plays In Establishing Trust

We have known for a long time that consistent branding plays a crucial role in driving buyer behavior. Many business schools teach “The Rule of 7”, which suggests that consumers need to be exposed to a brand at least seven times before they will make a purchase. Of course, this is a general guideline and the real number of times may differ depending on the product and buyer demographic. 

AI girlfriend services can help marketers develop a more nuanced understanding of the way that customers are influenced by consistent messaging. They can offer especially meaningful insights into the minds of lonely people, who have their own psychographic profiles. 

They Can Help Marketers Recognize The Importance Of Simple, Small Exchanges

A lot of businesses try to really go over the top these days with their marketing messages. They want to compete for clout in the age of social media and have powerful campaigns that go viral. Of course, this was a thing long before social media was even a thing, as some of the old cavemen commercials for a major insurance company proved back in the early 2000’s. 

But successful marketing campaigns don’t have to center around powerful, loud messages. They can build trust with customers through simple exchanges that help build trust and demonstrate a desire to be helpful. 

This is something that anyone reviewing chatlogs between people talking to AI girlfriends can appreciate. They will see that simple messages can go a long way. A lot of the time, simply being present when someone needs an open ear goes a long ways. This is yet another reason that AI girlfriends can help give great insights into marketing. 

They Help Businesses Recognize The Degree To Which Some People Want To Escape Reality

In the late 1990s, a popular TV show had an episode about a woman that was miserable with her single, lonely life. She enjoyed dreaming every night, because she had an ongoing dream of being a happy wife and a mother. She got a judge to approve a medical procedure that would force her into a coma to escape her miserable reality. 

This TV show was meant to be hyperbolic for the sake of sensationalism. However, it is not that far off how many people feel about their lives. 

AI girlfriends help demonstrate the ways that people want to escape from reality. This is a good way for people to enjoy their lives more and be happier.