In the world of professional bull riding, few names shine as brightly as JB Mauney. Known for his fearless attitude and unmatched skills, Mauney’s career is filled with record-breaking achievements and legendary rides. As of 2025, his financial success matches his fame, making him one of the richest athletes in the rodeo world. In this article, we take a closer look at JB Mauney net worth, his journey to the top, and the milestones that define his legacy.
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James Burton “JB” Mauney, born on January 9, 1987, in Charlotte, North Carolina, is a retired American professional bull rider. Growing up in a rodeo-influenced family, Mauney developed a passion for bull riding at an early age. By 18, he turned professional, quickly establishing himself in the Professional Bull Riders (PBR) circuit. Throughout his illustrious career, Mauney became known for riding some of the toughest bulls in history and earning millions, securing his place among the elite in rodeo sports.
As of 2025, JB Mauney’s net worth is estimated between $7 million and $8 million. His fortune has been built through a combination of tournament winnings, brand endorsements, coaching roles, merchandise sales, and personal business ventures. Despite retiring from professional bull riding in 2023, Mauney’s wealth continues to grow, thanks to his popularity and wise financial moves.
Throughout his professional career, JB Mauney amassed over $7.4 million in prize money alone. His career earnings saw significant boosts during key victories, including winning the PBR World Championship titles in 2013 and 2015. His peak seasons included winnings surpassing $1.8 million in a single year, showcasing his dominance in the sport. Aside from direct competition earnings, Mauney also profited from merchandise, sponsorship deals, and now, coaching roles, further cementing his financial standing.
Endorsements played a crucial role in increasing JB Mauney’s net worth. Major brands like Monster Energy, YETI, and various rodeo gear companies partnered with him during his prime years. His sponsorships not only provided financial rewards but also expanded his public image, leading to increased merchandise sales and further income streams. His long-term relationship with YETI, starting in 2015, and Monster Energy’s partnership added substantial figures to his bank balance beyond his prize winnings.
After retiring from professional bull riding following a neck injury in 2023, Mauney transitioned into coaching. In 2024, he was appointed as the head coach of the Oklahoma Wildcatters, a new team in the PBR Team Series. This role provides him with a lucrative salary and keeps him closely tied to the bull riding industry. His coaching career not only reflects his leadership qualities but ensures that his income continues to grow steadily in retirement.
As of 2025, JB Mauney retains the crown of the highest-paid bull rider in history. With total career earnings surpassing $7.4 million, no other rider has yet matched his combination of tournament success and commercial profitability. Close competitors like Silvano Alves and Jose Vitor Leme follow behind, but Mauney’s daring rides and iconic status have kept him at the top.
When talking about bull riders who crossed the $7 million mark in earnings, JB Mauney stands out. He became the first professional bull rider to achieve this milestone. His combination of consistent wins, high-profile rides, and brand endorsements made him the iconic “7-million-dollar bull rider,” a title that signifies his unparalleled contribution to the sport.
Beyond his professional career, JB Mauney leads a fulfilling personal life with his wife, Samantha Lyne, and their children. They reside in Stephenville, Texas, where Mauney has invested in properties and local businesses. These smart investments have diversified his wealth and added stability to his financial portfolio. Known for his grounded personality, Mauney balances fame and fortune while maintaining a private, peaceful family life away from the public spotlight.
JB Mauney’s story is one of sheer determination, fearlessness, and unmatched skill. From humble beginnings in North Carolina to becoming the richest bull rider in history, his journey serves as an inspiration to athletes around the world. As of 2025, JB Mauney’s net worth reflects not only his earnings but the legacy he has built through passion, hard work, and smart career choices. Although he has stepped away from active competition, his influence on the sport of bull riding remains timeless. Fans continue to celebrate Mauney not just as a champion but as a true legend in the rodeo world.
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