Melbourne, the cultural capital of Australia, is known for its vibrant street art, cafes, and multiculturalism. However, in recent years, it has also emerged as a hub for beauty influencers who are changing the face of the beauty industry. These influencers promote beauty products and create awareness about sustainability, inclusivity, and mental health. This article will examine how Melbourne influencers are changing the beauty industry and what makes their approach unique.
Sustainability Is The New Beauty
Melbourne is home to several influencers who are championing the cause of sustainability in the beauty industry. One such influencer is Carly Fraser, who runs the blog “The Beauty and the Geek.” She advocates for the use of eco-friendly and cruelty-free beauty products and promotes the idea of minimalism in beauty routines.
Another influencer, Chloe Szep, who has over a million followers on Instagram, also advocates for sustainability. She has partnered with several sustainable beauty brands and regularly shares tips on reducing waste in beauty routines.
Inclusivity Is Key
Melbourne is known for its diverse population, and its beauty influencers are no different. They are pushing for inclusivity and representation in the beauty industry, which a narrow definition of beauty has traditionally dominated.
One influencer who is leading the way in this regard is Flex Mami. She is a DJ, TV presenter, and social media influencer with over 200,000 followers on Instagram. Flex is a vocal advocate for inclusivity and regularly discusses the importance of representation for people of all races, genders, and body types.
Mental Health Matters
The beauty industry has long been criticised for promoting unrealistic beauty standards, which can hurt mental health. However, Melbourne influencers are using their platforms to raise awareness about mental health and promote self-care.
One influencer doing this is Erin Holland, a former Miss World Australia and now a TV presenter and influencer. She regularly talks about the importance of self-love and self-care and has been open about her struggles with anxiety and depression.
Another influencer who is promoting mental health awareness is Tully Smyth. She is a reality TV star and influencer who has been open about her struggles with body image and mental health. She regularly shares her experiences with her followers and advocates for mental health support.
The Rise Of Indie Brands
Influencers are not just promoting established beauty brands; they are also supporting local, independent brands. Many of these brands are focused on natural and organic products and are committed to sustainability.
One such brand is Salty Luxe, founded by influencer Sarah Roberts. Salty Luxe offers a range of organic and eco-friendly skincare products and has gained a loyal following in Melbourne and beyond.
Another indie brand that has gained a following in Melbourne is The Quick Flick, founded by Iris Smit. The Quick Flick offers a range of easy-to-use winged eyeliner stamps that have become a favourite of beauty influencers.
Melbourne’s influencers are changing the face of the beauty industry by promoting sustainability, inclusivity, mental health awareness, and indie brands. They are using their platforms to create a more diverse and inclusive beauty industry and to promote products that are good for both people and the planet.
If you want to discover new beauty brands or learn more about sustainable and inclusive beauty, Melbourne’s influencers are worth following. With their unique perspectives and commitment to social issues, they are transforming the beauty industry and inspiring others to do the same.
Adam Marshall is a freelance writer who specializes in all things apartment organization, real estate, and college advice.